Profile of Bloggers

This is old news but I recently read the survey report from the Pew Internet and American Life Project entitled, “Bloggers: A portrait of the internet’s new storytellers.” The report describes a phone survey of bloggers in the US, which was done in the 2005-2006 time-frame. Here are some take aways that I thought were interesting:

  • 8% of internet users are also bloggers [In 2006 terms this was about 12 million American adults]; 39% or 57 million Americans are blog readers
  • 37% of bloggers cite “my life and experiences” as the primary topic, only 11% cited politics and government, 5% blog about general news and current events
  • 34% of bloggers consider their blog a form of journalism;
    • 56% of bloggers spend extra time verifying facts they want to include in a post either “sometimes” or “often.” 57% include links to original source material
    • 38% post corrections
    • [Many bloggers take time to consider the information quality of their posts (though they wouldn’t call it that)]
  • Bloggers are major consumers of online news (95%) and political news (72%) and 45% prefer sources without a particular political viewpoint, 24% prefer political news from sources that challenge their viewpoint, and 18% choose sources that share their political viewpoint
  • 55% of bloggers report that they often or sometimes post because of something they heard or read in the news media [A lot of blogging is an echo chamber of what happens in the mainstream media]
  • 59% of bloggers only spend 1-2 hours a week on their blog, 25% spend 3-9 hours a week
  • 15% of bloggers post video

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