Archive for 'pharmaceutical'
Videolyzing Pharmaceutical Ads
There are just two countries in the world where Direct-To-Consumer (DTC) advertising is allowed for pharmaceuticals: the US and New Zealand. The ostensible motivation? To educate consumers, to raise awareness of medical conditions, to get people talking to their doctors, or to reduce the stigma associated with certain conditions (e.g. Viagra)
Since the laws changed back [...]
Posted: March 3rd, 2009 under advertising, annotation, fact-checking, information quality, journalism, pharmaceutical, video annotation.
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